Achieve your goals with expert personal training.
Achieve your goals with expert personal training.
I'm Brad Sims, your Certified Personal Trainer, and my mission is to empower individuals to achieve optimal health and wellness through fitness and lifestyle changes. I provide a welcoming and supportive environment where everyone feels comfortable and motivated to reach their goals. My clients range in age from 16 to 81. I train some once a week and some as many as 3 days a week. I want them to feel confident in a gym setting and make it a point to create self-sufficiency among my clients.
I spent my first five years as a Physical Therapy aide with Dr. Jared Cooper in Madison, NJ (The Moment Institute), and was certified as a Personal Trainer in 2012. Since that time I have earned several more certifications including Osteoporosis Training, Nutrition, Corrective Exercise, Mental Toughness, Performance Enhancement and Spartan Group Exercise. I have run over 60 obstacle races in a 9 year span, including the grueling 32-mile Spartan Ultra Beast. Combine all this with weightlifting beginning at age 14, I now have over 34 years of exercise experience and over 13 years as a certified fitness professional who prides himself on making sure I can offer my clients the latest research and trends in the industry, so they can receive the best possible care.
I offer a variety of services, including:
One-on-one personal training,
Obstacle race coaching,
Stretching (on a massage table)
Nutrition counseling.
Program design.
I am excellent at helping beginners, intermediate and elite athletes. I cater to your special needs so feel free to tell me what you're looking for. I will work with you to create a program that fits your goals, and schedule.
I operate out of 2 professional studios: Latorre Fitness in Whippany, NJ, as well as Nitroflex Fitness in Chester, NJ. Come in and see the spaces for yourself! I also do free initial consultations for new clients to see how we interact and to discuss your goals and cater to any injuries or past surgeries that might be hindering you up to this point. Everything I do is customized to you!
"Spend an hour with Brad and flex your brain, as well as your biceps. He is a joy to spend an hour with. He is as smart, as he is cultured and certainly up to date on training trends".
3-15-2024
"Being coached /trained by Brad was educational, supporting, motivating and he held me accountable. He also made it fun, challenging and exciting. I would definitely recommend Brad 100%". 8-9-2023
"Not only did I find a great coach but also a great friend. He’s also put together a pretty awesome ultra training program that helped me get through my 32-mile ultra in Ohio." 8-9-2019
It has been great working with Brad for what is now over 10 years. Having just turned 76 I can still work out with confidence that Brad can tailor my workout to align with my own physiology. I highly recommend him! 8-9-2023
Wow! Was I lucky to find Coach Brad! His knowledge of physiology, the variety of exercises.. every workout is different and builds on previous work. Brad is the best trainer". 9-15-2019.
"Brad helped us focus on what was needed most. The sessions were flexible in set up, good on the timing (never did Brad short cut the time!) and fair in every aspect of the relationship." 10-15-2022
"Glutes and abs, books and movies all go together when spending an enjoyable hour of training him. Improve your mind and body, with Coach Brad". 6-20-2015
"Brad is always careful to provide a balanced variety of workouts. I am extremely pleased with the shape I was able to achieve under his tutelage, especially at 67. He gets my highest recommendation." 7-10-2020
120 each. 100 each (10 pack). 90 each (20 pack). Limited to these NJ towns: Mendham, Randolph, Bernardsville, Chester, Ralston, Brookside, Ironia, Morristown.
Valid at my Nitroflex location in Chester, NJ, or my Latorre Fitness location in Whippany, NJ.
80 each. 70 each (10 pack). 60 each (20 pack).
Receive 1-on-1 training with me remotely in your own home, with just a phone, tablet or laptop.
60 each. 55 each (10 pack). 50 each (20 pack).
Sit and talk with me remotely about calorie awareness, portion control, tips and tricks for eating effectively for your goals and staying hydrated. We will set daily and weekly goals and re-assess. 1 month support for $120.
If you have access to your own gym or equipment and just want a plan to follow so you don't have to design your routine yourself, I offer my professional help. We will discuss your exercise goals, and consider any surgeries, medications or painful movements that might hinder you. Includes a free movement screen. $150 a month.
I perform a 1 hour stretch session on a comfortable massage table. I start at your feet and work all the way to your head and shoulders. All stretches are based on physical therapy movement tests. $60 if done in one of my studios. $90 if I travel to you.
"There's no such thing as spare time, no such thing as free time, no such thing as down time; all you've got is lifetime….Go."
"Fitness and wellness don't guarantee QUANTITY of life. But they come closer than anything else to guaranteeing QUALITY of life".
"Interest in fitness is fair-weathered and convenient. Commitment to fitness is uncomfortable and inconvenient. It's time to ask yourself... are you interested in fitness? Or are you committed to fitness?"
"Excuses will always be there for you. Opportunity won't".
"Where motivation fails; discipline must succeed."
"The myth that women shouldn't lift heavy weights is only perpetuated by women who fear work, and men who fear women".
"I never lose. I either win, or I learn".
"Athletes eat and train. They don't 'diet and exercise' ".
We love our customers, so feel free to visit during normal business hours.
Open today | 07:00 am – 06:00 pm |
Closed Major Holidays.
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